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Demonstrate a healthy understanding of new markets.

Why it wasn’t easy

The healthcare market provided high sales potential for Legrand. However, the healthcare decision makers were unfamiliar with Legrand and what they had to offer.

Strategy

We demonstrated Legrand’s specialty knowledge leadership and how its products and systems help improve healthcare. We prepared the sales force with new sales programs to begin building awareness. This was followed by the implementation of the campaign which accelerated that awareness—bringing to light Legrand’s capabilities and understanding of the unique healthcare environment.

Outcome

We generated nearly 5,000 website visits and increased Legrand’s sales pipeline by 50% ($33.5M). This contributed to a 26% increase in sales by Legrand’s EWS division, compared to 5% for Legrand NA as a whole. This ultimately led to the initiation of healthcare programs with distribution channel partners.

The work

Digital, interactive product exploration tool—healthcare vertical specific

Redesigned and executed corporate healthcare brochures

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