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Regain market leadership by elevating the experience.

Regain market leadership by elevating the experience.


The Challenge

OTIS needed to reclaim lost market leadership starting with European markets. To engage with a new audience with different needs, they went beyond a traditional focus on engineering to examine the customer experience. The OTIS Gen2 sought to elevate a daily experience by making it engaging and unexpected.

The Strategy

OTIS retargeted its marketing to building owners who were concerned with enhancing their own brand. Sales materials, trade show activations and a powerful launch showcased the OTIS Gen2’s game-changing technology and design, creating a lifestyle brand for a global market.

The Outcome

The Gen2 Elevator drove sales in Europe to a landmark 500,000 units sold. Its successful introduction has been credited by OTIS president for creating a solid foundation for continued innovation.

The work

Otis Gen2 webpage displayed on a mobile phone
photo of the Otis Gen 2 webpage on a laptop computer

Custom designed and developed, interactive, mobile friendly website

Custom product video produced for the web introducing the Gen2 elevator

Otis Gen 2 logo

New product logo—part of a larger logo exploration

three images showing cover and inside spread of Otis brochure

Redesigned and executed corporate product brochures

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