Reimagining our approach to data in 2019

Looking to create more meaningful data-driven decisions to inform your marketing strategy? As the marketing-technology landscape evolves and expands, it’s time to take a different approach to analyzing data in 2019. From leveraging data that informs future technological implementation to redefining your customer’s journey, Kara Mitchell, Principal – Client Service, examines ways to connect data and marketing ROI to larger business outcomes. Download the original article from Hartford Business Journal to learn more.