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Reimagining our approach to data in 2019

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Looking to create more meaningful data-driven decisions to inform your marketing strategy? As the marketing-technology landscape evolves and expands, it’s time to take a different approach to analyzing data in 2019. From leveraging data that informs future technological implementation to redefining your customer’s journey, Kara Mitchell, Principal – Client Service, examines ways to connect data and marketing ROI to larger business outcomes. Download the original article from Hartford Business Journal to learn more.

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