Celebrating Manufacturing Innovation Day
Last year I penned an article for Innovation Day, that paid homage to the clients we work with who relentlessly challenge the status quo, push for new ways to be competitive and find better ways to boldly service customers. The three client cases I s... Read More
Powerful Women at the Heart of Hartford Business
Today the Hartford Business Journal celebrated the seventeenth annual Hartford Women in Business Awards. These awards recognize outstanding female leaders in a broad spectrum of industries. I had the pleasure of being on this year’s judging panel.... Read More
Sara-Beth Donovan appointed as president of Media Only, a business unit of Mintz + Hoke
AVON, Connecticut — April 9, 2019 — Mintz + Hoke has appointed Sara-Beth Donovan as president of Media Only, a business unit of Mintz + Hoke specializing in strategic media capabilities. The Media Only business unit operates as an independent entity,... Read More
We’re adding to our team: Design Intern
Our designers are visual problem solvers. They have ideas. Creative agendas. They have in-depth knowledge of their craft and a passion for the process. It’s a step above just using Photoshop or knowing which font is appropriate (No comic sans, please... Read More
We’re adding to our team: Copywriting Intern
Our copywriters get paid to write down ideas. Concepts. Brand things. We play with words like puppets to make sure they say the right stuff to the right people. We tap into human nature and its intense need to acquire more things. We edit ruthlessly.... Read More
Reimagining our approach to data in 2019
Looking to create more meaningful data-driven decisions to inform your marketing strategy? As the marketing-technology landscape evolves and expands, it’s time to take a different approach to analyzing data in 2019. From leveraging data that inform... Read More
Exploring The Blending of Color and Brand Identity with Pantone’s 2019 Color of the Year
Every year the Pantone Color Institute declares an annual color, basing its choice on trends observed in the entertainment industry, art, fashion, design and more. Pantone declared Living Coral as the color of the year, describing it as “an animated,... Read More
Rebranding is hard, Part 3.
Preface: This is the third in a series of posts that chronicle our agency's work to rebrand and refine our look and feel. Check out Rebranding is hard, Part 1 and Rebranding is hard, Part 2. They're worth a look. "We don't do easy." We are the ag... Read More
Mintz + Hoke announces several new hires, appointments and promotions
AVON, Connecticut—March 27, 2018—Mintz + Hoke has welcomed several new faces to the agency and advanced the status of others through new appointments and promotions. Amanda Garner, of Simsbury, has joined the agency as an account director. She has... Read More
How’s your client/creative relationship? A nonscientific quiz.
I just got back from three days in the desert at the One Club Creative Leaders Retreat in Scottsdale, AZ. Sitting down with my 56 pages of notes, I have been trying to organize the big, juicy takeaways. The theme of this year's retreat: The best way... Read More