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Mintz + Hoke Weighs in on Cannabis Marketing in Hartford Business Journal

“Marketing for cannabis is, in a word, fun,” said Sean Crane, Chief Creative Officer, Mintz + Hoke. “It’s a lifestyle category more than anything else. Look, feel and sensibility are a top priority. We’re, of course, selling a consumer product, but we’re also selling a brand image.” Read the full article here.

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