Own the Edge
Own the Edge
Why it wasn't easy: A company in transition. A name change. A European parent. And a mandate to continuously build brand and take on the industry giants.
Why it wasn't easy: An organization dedicated to people who are blind had neglected their image. So we helped them see how a new graphic identity could help. With donors.
Why it wasn't easy: A financial services firm. That stands out. By not doing anything too unusual. Instead they apply their process. With uncommon consistency and discipline. Exciting!
Why it wasn't easy: People love their cars. Yet hate uncertainty. So we helped the state get the CTfastrak bus system off the ground. Generate ridership. Reduce cars on the highway. By promising predictability. On wheels.
Why it wasn't easy: Caring for older adults or people with disabilities is difficult. We made it easier. Connecting people to a lifeline when they needed it most.
Why it wasn't easy: Cool tech. From a cable provider that needed quick wins in the market. We turned around fast and helped customers get friendly with their TV, couch and outlets.
Why it wasn't easy: A critical vertical market entry. Several decision makers. And patient quality of care. All resting on the floor. So we made the floor top of mind.
Why it wasn't easy: A legacy company. Three locations and growing. Needed to stand out in a crowded field of accountants. The recommendation: Don’t be accountants.
Why it wasn't easy: A staid legacy brand launching new technology. In Europe. With a radical focus on the building occupant and experience rather than the specifier.
Why it wasn't easy: A new vertical market challenge. Several consolidated product lines. Five different influencers. And a need to influence top hotel chains.
Why it wasn't easy: 45 days to a new identity. A new video and trade show booth. A new industry focus. A new company. And a new leadership position.
Why it wasn't easy: An upstart company. With a better technology. Taking on an established male mindset. And giant brands in the category. By making water the bad guy.
Why it wasn't easy: A staid media organization. With a need to reposition. And offer new relevance to a vital, new audience. We hit the mark.
Why it wasn't easy: A competitive field. And a premium-priced education that some people undervalued. So we shined a light on the brand’s worth. And good deeds.
Why it wasn't easy: CFOs are hard to reach. So we got to know them. And engaged them on their terms. And multiple levels. With lending and smarter decisions.
Why it wasn't easy: It’s not every day your client turns 150. Fortunately, we’ve been with them for a quarter of that time. Who better to help them look good for their big party?
Why it wasn't easy: Daunting competition on the shoreline. So we geo-fenced everyone within ten miles of the competition (before geo-fencing was commonplace). Client web traffic and foot traffic spiked.
Why it wasn't easy: A major airframe manufacturer. Launching a side enterprise: Aviation Services. To get buzz, we buzzed the Farnborough Air Show. With 40+ volunteers. In snazzy flightsuits.
Why it wasn't easy: Placing a highly technical story in one mass media outlet is difficult. In dozens, even more so. And getting a mention on SNL? Jackpot.
You may want to drill deeper. Let's talk. Phone, email or over coffee.