"Knowledge is of no value unless you put it into
practice."
- Anton Chekhov
Our expert website designers not only spend quality time creating fantastic looking web pages, but they apply all the elements of Search Engine Optimization when designing your website. You may ask 'what is Search Engine Optimization?' This is a key element of a successful website. Attractive websites are important in keeping the viewer interested, but Search Engine Optimization is what will initially draw viewers to your site. Essentially this practice means utilizing the key words and phrases within your website so search engines such as Google and Yahoo, will list your site to those searching for your type of product or service. At Mintz & Hoke we create websites specific to your needs and successful within search engines. Our copywriters and designers use a balance of copy and links within your site to make it completely search engine friendly.
We realize by using key words and phrases too often the copy can become extremely rigid, this can look unprofessional and discourage visitors and potential customers. At Mintz & Hoke we have mastered the art of balancing Search Engine Optimization to accommodate your target audience, attract new visitors and to optimize sales on your website to create a successful solution.
Mintz & Hoke applies principles of Search Engine Optimization to every page of your website. Our professional website designers develop the best possible website for your company concentrating on all aspects of website design.
Search Engine Optimization (SEO) is something that simply can't
be done by the book. Not only is it a highly competitive practice
that requires a high level of attention and deep understanding of
how extremely technical devices such as search algorithms and
robots work. It also requires that those in charge of
implementing it have a deep level understanding of your brand and
its place within your category or industry.
Utilizing our expertise in natural search (SEO), paid search (PPC)
and social media platforms, we are able to push high volumes of
visitors to your site on a continual basis.
There are crucial stages to designing and implementing SEO.
Keyword Research and Comparison: The first step is to define yourself, by creating relevant keywords and keyword phrases that potential users will search by. We approach our clients' businesses as if they were our own by sitting down and having an in depth interview to determine what the correct keywords are to characterize your organization. Furthermore, M&H will test those keywords against search engine databases to find out the actual keywords people are using - this process helps us target the correct words.
Competitive Analysis: M&H then takes a closer look at the competition to see what they are doing to reach high rankings. This helps us to determine the base of what works and doesn't work and gives us an advantage going forward. Being able to reverse engineer a site saves us a lot of time rather than going down the path of trial and error.
Optimize Website Content: We then look at all the components that make up a modern web site such as URL structure, bot accessibility, internal link architecture, meta info and so on. Relevance has to resonate not only through the single page, but the entire site as a whole in order for the bots to recognize and legitimize the authenticity of your content.
