Outdoor

 

At Mintz & Hoke, our passion for outdoor advertising is as big as, well, the great outdoors. Whether it's highway and urban billboards (traditional and digital), transit, building sides or a combination of all three, we embrace the challenge of getting your message across in speeds of up to 65 mph+.

Outdoor can be direct and to the point. Provocative or subtle. It can be LOL funny or bring a tear to your eye. Its message can hit you right between the eyes and have you still thinking about it 20 miles down the road. Or it can embed an idea or call to action that pops into your consciousness two states later. It's also a highly democratic way of reaching a wide range of demographics with a precise, targeted message. One that literally takes it to the streets.

Mintz & Hoke outdoor projects have ranged from an eye-catching billboard and bus sides campaign for Capital Community College to a far-reaching billboard campaign for Pratt & Whitney. Our recent efforts for the Connecticut Department of Public Health's H1N1 awareness campaign included a multi-lingual transit campaign that appeared on bus sides and shelters throughout the state. This in turn supported our TV, radio, video and social marketing efforts, creating a truly integrated, multi-media campaign.