Direct Marketing

 

Compelling direct mail, customizable emails, customer event invitations - these are just a few of our multi-channel direct response capabilities. Whether on-line, off-line or a combination of both, we support a full array of capabilities in this demanding discipline. These include:

  • Strategic planning - translate clients' business/sales objectives into measurable direct marketing acquisition and retention methodologies. Includes database analysis and interpretation, contact management strategies, media channel planning and customer insight research.

  • Creative development - full service for all direct response multi-channel tactics on- and off-line, including html emails, direct mail - flat and dimensional - print production and in-house video/music production.

  • Lead acquisition and lead management - on and off-line methodologies and tools for acquisition, retention and management of leads/prospects.

  • Execution and measurement - customized client relationship management teams supported by a full suite of web-enabled tracking and management tools.