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Ron Perine, president

Thought Thursday: Google's Latest Update

What you need to know

The growing use of smartphones, tablets and other mobile devices has changed the way consumers search the web, causing mobile traffic to gain greater share of all Web traffic as a result.

Last week Google updated its search algorithm to accommodate searches on mobile devices. The update is already beginning to impact mobile-friendly and responsive pages, which now will rank higher in search results.

Now that the dust has settled, companies are looking at what this means for their business. How is your website being impacted? What actions can you take to be compliant? Google’s Webmaster Central Blog offers FAQs.

We can also help you answer these questions. Mintz + Hoke has been developing responsive, mobile-friendly websites for clients for more than a year and a half. Email me directly with your questions and we’ll discuss what you need to know and help you figure out if you’re playing the “Google Game” right.

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