(Standing, left to right) Jean-Paul Treguer, CEO, TVLOWCOST, Paris, France; Rebekah Giaraffa, Global Director of Partner Services, Worldwide Partners, Denver, CO; Eve Riley, Global Director of Partner Services, Worldwide Partners, Denver, CO; John Harris, President & CEO, Worldwide Partners, Denver, CO; Christine Kilman, Vice President, Gelia, Toledo, OH, Board Chairman; Heng Aw, Regional Executive Director - Asia-Pacific, Worldwide Partners; John Keane, Managing Director, Ardmore Advertising, Belfast, UK, Board Vice Chairman; Fletcher Whitwell, SVP, Group Managing Director, R&R Partners, Las Vegas, NV; (Sitting, left to right) Vinh Quoc Le, Chairman, LeBros, Hanoi, Vietnam; Mikael Rubinsson, CEO, Blomquist, Stockholm, Sweden; Lisa Kerman-Kervinen, Regional Executive Director - EMEA, Worldwide Partners; Mary Farrell, Chief Corporate Officer, Mintz + Hoke, Avon, CT, Board Secretary and Treasurer
Independent advertising agencies from around the globe gather to collaborate, inspire and discuss
Connecticut advertising agency Mintz + Hoke is participating in the Worldwide Partners, Inc., Global Summit in Paris, September 17 through 19, for agency partners within the network. WPI is one of the world’s largest agency networks with more than 60 agency partners in 40 countries on five continents.
Mary Farrell, chief corporate officer at Mintz + Hoke, will be attending the summit. “These global meetings give Mintz + Hoke access to important industry intelligence and trends, but also an opportunity to connect face-to-face with partners from around the world who bring fresh perspectives and experience we can learn from,” said Farrell who also serves as secretary/treasurer on the board of the global network. “We benefit and our clients benefit from our participation in Worldwide Partners.”
As big brands lose confidence in larger holding-company media shops, independent agencies like those in the WPI network are rising to the top. The Global Agency Summit is an opportunity for WPI’s partners from around the globe to gather and discuss this trend, as well as other important topics impacting their network and the constantly evolving advertising industry as a whole. It allows them to collaborate face-to-face, learn from and empower each other and innovate to help guide their clients into a new era of advertising.
“There is a definitive trend in major brands turning to independent agencies, not just for project work, but for agency of record roles as well,” says John Harris, president and chief executive officer of Worldwide Partners. “Holding-company agencies are not the sole purveyors of great talent, diversified and specialized capabilities, or even global collaboration. Independent agencies continue to build credibility and confidence with their clients, and the entrepreneurial spirit that permeates their cultures is extremely attractive to brands.”
Worldwide Partners has brought together experts from around the globe to speak about topics important to the network, such as remuneration, media transparency, the changing competitive landscape, finding and retaining talent, and the latest trends in social media and video. Kelly Reilly, vice president of global marketing at Ocean Spray Cranberries, Ben Wood, director of agencies for EMEA at Facebook, Greg Fournier, executive director, strategic partnerships APAC with Unruly, Victor Knaap, chief executive officer of MediaMonks, and other speakers from global brands, agencies and media partners will be sharing their expertise.
The theme of the summit is “Ad/vant Garde,” alluding to the experimental, radical, or oftentimes unorthodox freedom afforded to WPI as an independent network. The summit’s setting will echo the progressive theme, with events taking place at Palais de Tokyo and Le Musée de Montmartre.
“This is not a question about whether an independent agency is better than a holding-company agency. But you can make the case that the operational freedom independent agencies enjoy better positions them to support the requirements of speed, agility and accountability, without sacrificing creativity, innovation and scale, that brand marketers are demanding from their agencies today,” says Harris.
To learn more about Worldwide Partners, Inc., visit www.worldwidepartners.com.
About Worldwide Partners, Inc.
Worldwide Partners Inc. (WPI) is one of the largest networks of independent advertising and marketing communications agencies in the world, comprised of more than 60 independent agencies located in 40 countries across Asia, Africa, Europe, Latin America, the Middle East and North America.
WPI serves as a hub that harnesses the creativity, local expertise and resources of the agencies within the partnership to solve problems for clients on a local, regional and international basis. Global brands including Coke, Nike, Caterpillar, Las Vegas Tourism, Dana and 3M gain access to best-in-class, entrepreneurially-driven agencies steeped in local knowledge in all markets where they engage WPI agencies.
WPI’s partner agencies manage more than $2.5 billion in worldwide advertising expenditures.
About Mintz + Hoke
We don’t do easy. Mintz + Hoke is in business to help clients win their most difficult marketing battles — using media, strategy, advertising, digital, design, PR and more. We bring equal parts strategy, creativity and data to bear against our clients’ toughest challenges. In addition, Mintz + Hoke Media Only is an independent media planning and buying service that offers more value to a range of clients, both local and national. Mintz + Hoke has been recognized as one of Connecticut's Top Workplaces by the Hartford Courant and FOXCT, as well as the Hartford Business Journal. For more information, visit www.mintz-hoke.com
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