Mintz + Hoke has hired Magdalena Owczarska as a digital solutions manager. She reports to Director of Digital Technology, Kathy Morelli.
“The demand for digital and technology-based solutions is expanding,” said Morelli, “and Magdalena brings years of experience. She is a genuine asset to Mintz + Hoke and our clients.”
As part of the digital team, Owczarska will help plan and design web applications, display advertising and e-marketing programs. Her role will ensure all digital projects within the agency run smoothly through cross-team communications, organization of project assets and quality assurance testing with a focus on user experience. She will work primarily with clients in the financial, health and human services, technology and manufacturing industries.
Owczarska earned a Bachelor of Arts in English with a minor in psychology from Central Connecticut State University. She is currently pursuing a Master of Science in Interactive Media with a concentration in user experience from Quinnipiac University.
“User experience is a critical component of a constantly evolving digital world,” said Owczarska. “It’s crucial to truly understand how the audience engages with interactive media for the success of any digital effort. At Mintz + Hoke I have the opportunity to help clients deliver the optimum user experience through great-looking and user-friendly solutions.”
Prior to joining Mintz + Hoke, Owczarska was employed as a marketing manager at MRI: Premium Distribution Services where she managed all company marketing efforts including an e-commerce website, and e-marketing campaigns.
About Mintz + Hoke
We don’t do easy. Mintz + Hoke is in business to help clients win their most difficult marketing battles — using media, strategy, advertising, digital, design, PR and more. We bring equal parts strategy, creativity and data to bear against our clients’ toughest challenges. In addition, Mintz + Hoke Media Only is an independent media planning and buying service that offers more value to a range of clients, both local and national. Mintz + Hoke has been recognized as one of Connecticut's Top Workplaces by the Hartford Courant and FoxCT, as well as the Hartford Business Journal. For more information, visit www.mintz-hoke.com.
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