Mintz + Hoke today announced the appointment of Caroline Lee to the public relations team as public relations account executive. She reports to Principal, Kara Mitchell.
“Our public relations practice has a rich history of bringing complex and thought provoking stories to the media,” said Ron Perine, president. “From traditional news announcements to thought leadership perspectives offering new and unique insight, Mintz + Hoke is a go-to source. Caroline brings previous experience to the team in business-to-business and consumer markets that will continue to amplify our clients’ voices through earned media.”
Lee will contribute to a variety of accounts including Pexco, LLC, the Connecticut Department of Transportation, ARCADIS, HNTB Corporation and Evans Cooling Systems, Inc. Additionally, she will apply her previous agency experience to grow the public relations practice at Mintz + Hoke.
Lee has a Bachelor of Arts from the University of Missouri in Media Arts with a concentration in Journalism and almost a decade of PR experience including both agency and in-house roles. Beginning her career at Racepoint Global in Boston as an account coordinator, she cultivated skills that fuse traditional media relations with social media outreach. As a marketing and media associate at Amherst, Massachusetts-based Regional Economic Models, Inc. (REMI), she was responsible for large-scale event planning within the economic impact and public policy spaces. Most recently, she spearheaded the public relations department at Market Mentors, LLC in West Springfield, Massachusetts serving as the departmental director where she was charged with overseeing the practice area and providing strategic direction for clients in a variety of industries.
“I’m looking forward to working at a larger agency, leveraging multiple capabilities that reflect our changing media landscape and how people are consuming media today,” said Lee. “I’m also hoping to be a catalyst for growth—for Mintz + Hoke and our clients—because we grow and succeed when our clients do.”
About Mintz + Hoke
We don’t do easy. Mintz + Hoke is in business to help clients win their most difficult marketing battles—using media, strategy, advertising, digital, design, public relations and more. We bring equal parts strategy, creativity and data to bear against our clients’ toughest challenges. In addition, Mintz + Hoke Media Only is an independent media planning and buying service that offers more value to a range of clients, both local and national. Mintz + Hoke has been recognized as one of Connecticut's Top Workplaces by the Hartford Courant and FoxCT, as well as the Hartford Business Journal. For more information, visit www.mintz-hoke.com
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LOCAL NEWS NOTE: Lee is currently a resident of Northampton, Massachusetts.
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