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Becca Sheehan, senior media planner

Rebecca Sheehan Named Senior Media Planner

AVON, Conn., April 7, 2014 - Integrated marketing communications firm Mintz + Hoke has announced the promotion of Rebecca Sheehan to the position of senior media planner from media planner. She reports to Sara-Beth Donovan, senior vice president of media. In this position, she is responsible for media planning for new business and existing clients including Mohegan Sun at Pocono Downs, the Shops at Mohegan Sun, Resorts Casino, Hartford HealthCare, Addivant and CTfastrak.

In addition to planning media for various clients, she also handles the research, development and presentation of media plans, providing oversight on certain projects and working in conjunction with the media planner assigned to the respective account.

Sheehan began her work with Mintz + Hoke as media planner and returned as senior media planner earlier in 2014 after working as a digital marketing specialist with Primacy. She previously held a media coordinator position with The Goss Agency in Asheville, North Carolina before joining the Mintz + Hoke media team.

Sheehan earned a Bachelor of Science from Western Carolina University’s College of Liberal Arts and Sciences with a degree in communications.

About Mintz + Hoke
Mintz + Hoke is an integrated, full-service communications firm offering strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Mintz + Hoke Media Only is an independent service devoted to media planning and buying. Mintz + Hoke’s mission is to Make every contact with your brand worth MORE. Clients include Aetna, Legrand Wiremold, DRS Technologies, HSB, Mohegan Sun, CTfastrak and Quinnipiac University. Mintz + Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit

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Heather Gillette

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