Mintz & Hoke CEO Chris Knopf offers perspective on best and worst political ads on WNPR's Colin McEnroe Show.
Avon, Conn., July 28, 2010 – What makes campaign ads work? Is it just about the money? Integrated marketing communications firm CEO Chris Knopf joined the conversation on “The Colin McEnroe Show” on WNPR-FM, July 27.
Show host Colin McEnroe reviews this year’s crop of primary campaign ads with guests and listeners. Knopf, Mintz & Hoke chairman and executive creative director, observed that there’s sameness to most of them. “I needed to take notes to keep track. The candidates with money could afford more memorable ads, yet social media has helped level the playing field. And while most negative ads will test negative, they often work in real life. In front of focus groups, it’s hard for people to admit they don’t like babies or people who have mothers. But at the polls these ads do have an effect. Often they have more substance and a memorable point of view – until they turn people off."
Listen to the segment here: http://www.yourpublicmedia.org/node/4197.
About Mintz & Hoke Communications Group
Mintz & Hoke Communications Group is an integrated, full-service communications firm offering a wide range of strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Located in Avon, Connecticut for 40 years, Mintz & Hoke’s mission is to Help Clients Win. Clients include Aetna, the state of Connecticut, Legrand Wiremold and DRS Technologies. Mintz & Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit www.mintz-hoke.com.
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