Knowing how to communicate properly in the gaming category is critical to achieving success. You have to have an intimate understanding of how a gamer thinks and how to motivate them to action. We've learned the ins and outs of gaming communications through two decades of promoting some of most storied brands in the world - from Resorts International in Atlantic City to Turning Stone Resort and Casino, to one of the category's premiere destinations, Mohegan Sun.
The objective is to both build brands and move retail traffic, and that in turn helps cement deep engagement with the property. Communications must reach both the hearts and minds of the gamer audience. To succeed in this, it helps to have lived in the gaming world, like Mintz & Hoke has done, for over twenty years.