Rockwell Collins' Brand Identity Relaunch

Challenge:
Rockwell Collins, a provider of avionics and communications equipment, came to us five years after it had split from its original parent Rockwell International. The company needed to declare its independence within the aviation and investor communities, generate awareness of the advances it had made since the separation, while positioning itself against its largest competitor, the innovative Honeywell.

Strategy:
To relaunch the Rockwell Collins brand with a distinct new logo and graphic identity system that allowed the company to establish, own and render the positioning statement "Building Trust Every Day."

Winning Results:

• "Best performing corporate advertising message" in the July 24th issue of Forbes magazine.
• What our Rockwell Collins clients say about this new campaign:

"Campaign ads do an excellent job of implementing our new brand voice by communicating the collaborative relationships with our business partners and customers."

"…the ads reinforce the innovativeness of our products and the integrity of our people who work hard to earn the trust of their customers."

The new brand voice was applied across multiple communications channels including trade shows, websites, collateral materials, PowerPoint presentations and annual reports.