New Website Assessment

• Measure efficiencies and inefficiencies in the current Legrand business entity site's layout and functionality to determine best practices for the new Legrand site.
• Understand the website's role in supporting the Legrand brand positioning.
• Provide design/build ideas and engagement tools on which to support the marketing and sales process.
• Identify desired results and provide recommendations for achieving these during development of the new site.

Design Analysis

• Strong lead-in design needs to be continued through each section of the site.
  • Alleviate user confusion and disappointment.
  • Consistency can affect usage of the site.
• Simplistic design that incorporates the product content and information.
  • Design of current site is centered and focused around the products.

• Image selection is an important element and vital to design integrity.

  • Images are heavily skewed toward product "hero" shots.
  • Application/scenario images differentiate away from the competition.
  • Help users visualize potential product and application use.

Brand Analysis

• Brand messages are often vague, unclear and not differentiated.
  • Critically important in helping users identify what they can expect from the brand online.
  • Do they have what I need?
• Current branding is done through products and product solutions.
  • What the brand stands for needs to be instantly recognizable.
  • Images and content should support the brand message.

• Branding solely on the homepage is insufficient - needs to cut across the site.

  • Each section of the site needs to support the brand message.
  • Users want a continuous experience from beginning to end.

Usability Analysis

• Consistent and clear navigation is the number one criteria to drive positive user experience.
  • Help users determine where they are and how they got there.
  • Sub-navigation can help categorize large amounts of content.
• Sites are easier to navigate for those users who know what information they need (an opportunity to drive them to investigate products/solutions beyond the ones they already know).
  • Important to attract new users by helping them determine what they need.

Content Analysis

• Sites are very content rich.
  • Incorporate content for specific users - contractors, installers, end users.
  • Content organization varies from site to site and section to section.

• Content needs to be contained and logical.

  • Categorize content.
  • Organize content with containers, tabs, expandable menus, etc.
  • Include links from one content section to another if logical.

Product Discovery Analysis

• All sites offer various types of product discovery.
  • Range from product lists to application scenarios.
• Provide alternate approaches to find new products and applications/solutions.
  • Catalogs, search functions, applications, tools, etc.
  • Design with diverse appeals for different audiences.

• Incorporate all associated and relevant information with products in a side-by-side nature.

  • Products and resources should connect so users don't have to link this information themselves.

Engagement Tools/e-Marketing Analysis

• Interactive tools allow users to work with products and encourage frequent and ongoing site visitation.
• Continue promoting and designing online tools that foster productivity or assist with a job/project.
  • Creates a destination site.
  • Differentiates from the competition.
• Connect with users through e-Marketing (tie into Salesforce.com efforts).
  • Important to continually contact users and bring them back to the site on a consistent basis.
  • Helps identify users for more audience targeted outreach campaigns.