Challenge:
For over 50 years, Electric Boat has established standards of excellence in the design, construction and lifecycle support of submarines for the U.S. Navy. In addition, they are at the forefront of transformative technologies that help today's submarines play an increasingly important role in the global war on terrorism. Something that Washington needed to be reminded of. 

Strategy:
Working alongside key members of the EB team, we created a series of thought-provoking print ads that visually dramatized how the stealthy nature of submarines can be used to make mission-critical contributions to our fighting forces and allies. Making elite forces more mobile, agile, efficient and effective. All thanks to innovations driven by the dedicated submarine experts at Electric Boat.

Winning Results:
At a time when budgets are becoming ever tighter, Electric Boat is finishing the conversion of four Ohio-class submarines into a next-generation, SSGN conversion. In addition, along with playing a key role in developing breakthrough technologies such as shaftless propulsion, EB has been selected to investigate the potential for high-speed, manned submersibles. Which goes hand-in-hand with the company's stated goal of helping design and build the Navy's undersea force of the future.