Bills Blog

Think about the number of brands that we connect with early in our lives that stay with us year after year. A trusted friend that never waivers. Nothing can come between us and the brand. It is a part of who we are. No brand has a greater grip on our psyche than our sports teams. After all, "fan" is short for "fanatic." It's so true in ba ....

Much has been written over the past year and half about the death knell sounding for BTB print magazines. It seemed like everyday another BTB title was heading off to magazine heaven. It was a graveyard littered with venerable old titles that had served various categories with distinction for years. If you believed the pundits, BTB print ....

I've come to believe the axiom that things happen in threes. How often does it happen? Within the past week, three venerable TV legends that were synonymous with great TV characters passed away. You likely knew all three if you grew up watching TV in the 60's. That era featured three networks with hour-long dramas ranging from westerns to ....

Today's btobonline newsletter brought some sobering news to anyone in the business to business world. According to the latest Business Information Network figures released by American Business Media, ad pages declined 33.06% in March 2009 compared with March 2008. Pages are off 29.70% for the first quarter of 09 vs. 08.

The doom ....