Bills Blog

As you get older, you sometimes start to pine for the days of your youth when everything was ahead of you and things were simpler and less complex.  No, I don't want to go back to having only ten television channels or reverting to actually turning a dial to change stations.  Newer isn't always better.  The way things used to be ....

There are few categories that have gone through as tumultuous a change as the music industry. Think for a moment about the sheer magnitude of evolution over just the past two decades: vinyl to CD, AM to FM, MP3 to streaming radio. We've experienced product and brand cannibalization in its purest form.  This hasn't abated as paid-for ....

One of the greatest challenges in advertising is reaching both consumers and the trade with one campaign.  For many brands, it is a daunting task that forces the decision to put all the emphasis on the consumer with the trade campaign being relegated to an afterthought.  Marketers figure that if you own the consumer, the channel ....

Everywhere you turn these days, brands are asking you to participate in a survey - from purchase interest to customer satisfaction.  Just the other day I was bombarded with multiple requests to give my opinion.  Who doesn't want to impart their opinion, especially if you're a marketer?  Plus, getting something in return is ....

What goes around comes around. How true it is, especially in distribution and retail circles. There never has been a retail/distribution that hasn't been redone and or recast in a different concept. As we grow older, we often yearn for the days of our youth. It has been said that it takes twenty years for something to become nostalgic.