Archive for tag: Business Challenges
Down on the Farm
Date: 9/1/2010 By: Bill Field Comments: 1One of the most fascinating questions I'm frequently asked is always couched around - what brands made a comeback after being left for dead? The Escalade raised Cadillac from the automobile brand graveyard, Puma had a rebirth in the shoe category and Pabst rocked back as the brew of college kids. It happens, just not often.&nb ....
Brand Assassins – Who is Getting Hurt?
Date: 7/7/2010 By: Bill Field Comments: 8Since that fateful day of April 20th, BP has endured a steady stream of protests and attacks on the company, its leaders and the brand. Once revered in branding circles for a brilliant repositioning campaign - BP - Beyond Petroleum, the company now is branded as the "villain." They are no longer in control of their ....
What's Old Is New?
Date: 6/10/2010 By: Bill Field Comments: 1What goes around comes around. How true it is, especially in distribution and retail circles. There never has been a retail/distribution that hasn't been redone and or recast in a different concept. As we grow older, we often yearn for the days of our youth. It has been said that it takes twenty years for something to become nostalgic.
Harman - Hitting New Notes
Date: 4/10/2010 By: Bill Field Comments: 0Let's face it; branding is a challenge in whatever category you find yourself working. It's why we're all in the business that we are - we've chosen to work in the peak of elation and trough of despair world of the communications business. It's what drives us. Being a student of branding is a fascinating pass time for me, especially when ....
Sailing Away
Date: 3/5/2010 By: Bill Field Comments: 2It hardly received nary a mention, but the America's Cup was held a couple of weeks ago in Valencia, Spain. Call it the race of the billionaires. Oracle Corporation founder Larry Ellison was victorious in BMW Oracle over the defending champion, Alinghi, led by Swiss entrepreneur Ernesto Bertarelli. You had to look far and wide to find any ....
