Bills Blog

If you've been in this business long enough, you're bound to have come across a look-alike and/or sound-alike advertising campaign from competing brands. In fact, many times the creative ideas and concepts are almost identical. It's as if the same creative teams worked on them. It happens in all product categories. It is especially notice ....

For many, summer is the quintessential time to enjoy beer. Nothing tastes better than a cold beer on a hot afternoon. After working in the yard, playing ball or being involved in any outdoor activities, a tall, frosty one just seems so right. It's the adult version of lemonade.

There hasn't been a lot to celebrate in the beer ind ....

As we come into the dog days of August, adults often conjure images of how great it was when you were a kid, when summer seemed to last forever. Today, summer passes in the blink of an eye. First it's Memorial Day, then it's Fourth of July; and all of a sudden you're rapidly running towards Labor Day. If only summer could last like it use ....

Father's Day has just come and gone and it's a good time to do a little introspective thinking on the subject of how fathers are portrayed in television. For years, fathers have been portrayed in various television sitcoms and commercials as bungling idiots and doofusses who can't get out of their own way. We don't need to look any farthe ....

Is it me, or does it seem as though every major consumer brand is coming up with a "viral" campaign? You can't make great viral campaigns happen. Many appear forced and/or are trying far too hard. The best ones grow and evolve on their own, without any marketing gimmicks. Viral marketing isn't easy. It is far more than just some cutesy UR ....