Monthly Archives: May 2011
Ripped from the Headlines – The Law & Order Brand is Dead
Date: 5/26/2011 By: Bill Field Comments: 4In reading Adam Hartung's great blog, "The Phoenix Principle," he is an advocate of avoiding "extend and defend" branding principles. He is always about finding "white space" - niches that are not currently seized or as yet undiscovered. Extend and defend strategy is being felt in the TV segment.
The era of ....
Appreciation of the Written Word
Date: 5/19/2011 By: Bill Field Comments: 2There is no question about it, writing is extremely hard. What should be a simple premise based on everyone starting with 26 letters is extremely daunting. The only way to get better as a writer is write more. Being a voracious reader helps as well. There is no question that B2 - Bill's Blog has sharpened ....
Publishing/Book Sales Channel Two-Step
Date: 5/16/2011 By: Bill Field Comments: 11You'd be hard pressed to find any channel that is going through a more tumultuous time than the book seller segment. Borders recently went to the bookstore graveyard that is already riddled with independent bookstores closing at a rate of two to three per week. Amazon is the digital channel bully that is riding the s ....
A Lot of Hot Air
Date: 5/6/2011 By: Bill Field Comments: 7The pace of communications is dizzying and daunting these days. If it isn't digital or social, it's mobile and metrics. Velocity and analytics rule the day. Connection and engagement are the terms du jour. The AIDA model is being redefined. It's not a sales cycle anymore; it's a buyer's journey.&nbs ....
