Monthly Archives: December 2011
Brand Bowling
Date: 12/16/2011 By: Bill Field Comments: 1For college football fans, this truly is the most wonderful time of the year - bowl season. The chance to go totally couch potato for the next three weeks - it's a coincidence that one of the first games on the schedule is the famous Idaho Potato Bowl featuring Ohio vs. Utah State. I wonder who will get m ....
Flower Power
Date: 12/8/2011 By: Bill Field Comments: 1Channels of distribution and sale have always been a particular fascination of mine. It doesn't matter much what category it is - how a product goes to market and the steps it takes along the way provide endless amounts of intrigue and suspense before landing at the final consumer destination. A recent trip to NYC pr ....
Play it Straight Up
Date: 12/1/2011 By: Bill Field Comments: 5As you proceed along life's road, having an event or occasion exceed expectations becomes increasingly rare. A lot of been there and done that seeps into your consciousness. Same old, same old becomes the norm. The same is true in this business. You rely more on experience - more savvy and guile than wide ....
