Monthly Archives: September 2010
It’s All About How You Vacation
Date: 9/23/2010 By: Bill Field Comments: 3In the marketing advertising world, are there two more overused terms than "daycation" and "staycation?" Born out of necessity in travel and tourism circles, they've both outlived their effectiveness. There is no disputing the impact they've had. When you have your own Wiki page, you've arrived. But enoug ....
Show Us Your Island Allegiance
Date: 9/16/2010 By: Bill Field Comments: 7There are few things more individual than a tee-shirt. For something that is so simple, a lot of thought goes into the purchase decision - what it says about you and who you are as an individual. Who doesn't buy a tee-shirt on vacation as the ultimate reminder that lasts until the next vacation? Marketing of te ....
Down on the Farm
Date: 9/1/2010 By: Bill Field Comments: 2One of the most fascinating questions I'm frequently asked is always couched around - what brands made a comeback after being left for dead? The Escalade raised Cadillac from the automobile brand graveyard, Puma had a rebirth in the shoe category and Pabst rocked back as the brew of college kids. It happens, ju ....
