Monthly Archives: June 2010
The Bar Car Lives On!
Date: 6/29/2010 By: Bill Field Comments: 5Commuting is hard work - be it in a car or via public transportation. It takes time away from doing the things you'd rather be doing - like relaxing and partaking in an adult beverage. Riders of Metro-North on the Connecticut side have always been able to reduce the stress of the day in the "Bar Car." I spent many an eve ....
A Penny for Your Thoughts
Date: 6/17/2010 By: Bill Field Comments: 2Everywhere you turn these days, brands are asking you to participate in a survey - from purchase interest to customer satisfaction. Just the other day I was bombarded with multiple requests to give my opinion. Who doesn't want to impart their opinion, especially if you're a marketer? Plus, getting something in return is ....
What's Old Is New?
Date: 6/10/2010 By: Bill Field Comments: 1What goes around comes around. How true it is, especially in distribution and retail circles. There never has been a retail/distribution that hasn't been redone and or recast in a different concept. As we grow older, we often yearn for the days of our youth. It has been said that it takes twenty years for something to become nostalgic.
Harman - Hitting New Notes
Date: 4/10/2010 By: Bill Field Comments: 0Let's face it; branding is a challenge in whatever category you find yourself working. It's why we're all in the business that we are - we've chosen to work in the peak of elation and trough of despair world of the communications business. It's what drives us. Being a student of branding is a fascinating pass time for me, especially when ....
