Bills Blog

Monthly Archives: May 2010

Take Time Out This Weekend

Date: 5/27/2010  By: Bill Field  Comments: 1

It is finally here! The official start of summer begins with the three day weekend - Memorial Day. Barbeques, picnics, the beach, pool and summer vacations all await us over the next three months. Memorial Day is truly an American holiday where food, friends and fun reign supreme. Let the celebration begin as 28 million people travel to a ....

Read Full Story

Brand Verbs - Home Run or Strike Out?

Date: 5/21/2010  By: Bill Field  Comments: 4

The financial news networks have been inundated lately with new Vanguard commercials heralding a new way of investing called "Vanguarding." The spots catch your attention because they are so different and unexpected for the category, and are in conflict with Vanguard's bedrock position of low fund management fees and sound investment stra ....

Read Full Story

Friends for Life

Date: 5/14/2010  By: Bill Field  Comments: 0

Think about the number of brands that we connect with early in our lives that stay with us year after year. A trusted friend that never waivers. Nothing can come between us and the brand. It is a part of who we are. No brand has a greater grip on our psyche than our sports teams. After all, "fan" is short for "fanatic." It's so true in ba ....

Read Full Story

If Something Works, You Stick With It

Date: 5/7/2010  By: Bill Field  Comments: 1

This weekend marks the start of the summer blockbuster movie season. It's the time of year when anyone over the age of 30 rarely steps foot into a movie theater. Mature audiences follow the advice of "see you in September" when more serious, adult-themed movies return to the big screen.

"Marketing redux" is running rampant in tod ....

Read Full Story
VIEW THE LATEST NEWS

SURVEY

How often have you purchased produce from farm stands or farmer's markets this summer?