Monthly Archives: May 2010
Take Time Out This Weekend
Date: 5/27/2010 By: Comments: 1It is finally here! The official start of summer begins with the three day weekend - Memorial Day. Barbeques, picnics, the beach, pool and summer vacations all await us over the next three months. Memorial Day is truly an American holiday where food, friends and fun reign supreme. Let the celebration begin as 28 million people t ....
Brand Verbs - Home Run or Strike Out?
Date: 5/21/2010 By: Comments: 4The financial news networks have been inundated lately with new Vanguard commercials heralding a new way of investing called "Vanguarding." The spots catch your attention because they are so different and unexpected for the category, and are in conflict with Vanguard's bedrock position of low fund management fees and sound inves ....
Friends for Life
Date: 5/14/2010 By: Comments: 0Think about the number of brands that we connect with early in our lives that stay with us year after year. A trusted friend that never waivers. Nothing can come between us and the brand. It is a part of who we are. No brand has a greater grip on our psyche than our sports teams. After all, "fan" is short for "fanatic." It's so ....
If Something Works, You Stick With It
Date: 5/7/2010 By: Comments: 1This weekend marks the start of the summer blockbuster movie season. It's the time of year when anyone over the age of 30 rarely steps foot into a movie theater. Mature audiences follow the advice of "see you in September" when more serious, adult-themed movies return to the big screen.
"Marketing redux" is running ramp ....
