Bills Blog

For many, summer is the quintessential time to enjoy beer. Nothing tastes better than a cold beer on a hot afternoon. After working in the yard, playing ball or being involved in any outdoor activities, a tall, frosty one just seems so right. It's the adult version of lemonade.

There hasn't been a lot to celebrate in the beer ind ....

Every so often a brand strategy intrigues me and motivates me to investigate it deeper. Such has been the case a couple of times over the past week where things in the branding world just don't seem to appear right at face value. Some thought and some digital investigation has proved this hypothesis right.

Everywhere you go these ....

Is it just me or are brand icons and mascot type influences all weird and off-putting today? Once upon a time advertising logo icons were friendly and happy. Perhaps it was because it was a simpler time. Everyone has fond memories of Tony the Tiger, Snap, Crackle and Pop, Charlie the Tuna, Count Chocula and Frankenberry. The list goes on ....

It is one thing to talk the talk, but how many truly walk the walk, especially in today's turbulent economic times? When so many companies have cut and or severely curtailed their community giving and program involvement, it is refreshing to see companies like the Travelers step up and make a difference in the community when times are tou ....