Monthly Archives: June 2009
The Day the Music Died
Date: 6/23/2009 By: Bill Field Comments: 3Last week marked a milestone event as reported in the New York Times - the death of the mega retail music outlet, one of the last giants. Virgin Megastore closed its doors for good on Sunday. It's an example of another channel concept heading off to the channel graveyard, and iTunes has been the killer in this category. One brand has sing ....
Game Changing in a Changing Category
Date: 6/8/2009 By: Bill Field Comments: 0It's tough to find any category that has undergone more change in the past decade than personal insurance. Evolution is the operative word as carriers struggle to maintain and grow share. At one time the category was owned lock, stock and barrel by insurance agents - the trusted resource you turned to for quotes, claims and anything else ....
It's a Number's Game - Death of B-to-B Print
Date: 6/2/2009 By: Bill Field Comments: 1Today's btobonline newsletter brought some sobering news to anyone in the business to business world. According to the latest Business Information Network figures released by American Business Media, ad pages declined 33.06% in March 2009 compared with March 2008. Pages are off 29.70% for the first quarter of 09 vs. 08.
The doom ....
