Monthly Archives: March 2009
Deli Wars
Date: 3/25/2009 By: Bill Field Comments: 0As the economy continues to wallow away in a recessionary trough of despair, the trend of people brown bagging their lunch is on the rise. It always happens when times are tough. Based on this trend, it stands to reason that the sale of deli meats will increase through all retail outlets, most notably supermarkets. There's one brand that ....
Planting the Seed
Date: 3/16/2009 By: Bill Field Comments: 1Everyday I try to look for good news that reaffirms the fact that our economic system will return to a sense of normalcy at some point in the future. It helps to maintain an optimistic outlook. Back in the fall across other business entries, I referenced the fact that wood stove and chain saw sales were on the rise. More recently, the sto ....
Marketing Appropriateness
Date: 3/3/2009 By: Bill Field Comments: 1Appropriate is a loaded word, one that is filled a myriad of implications. Is that appropriate behavior, or appropriate dress? Appropriateness is now front and center in the minds of marketers everywhere. That's what an epic recession brings to brands everywhere today.
The brands best positioned for today's economic tsunami are ....
