Monthly Archives: January 2009
Old Man Winter Brings Opportunity - Part Deux
Date: 1/28/2009 By: Bill Field Comments: 0Frigid temperatures, combined with the fact that we've had our share of snow, make you yearn for a sojourn to the Caribbean or those lazy, hazy, crazy days of summer. It also got me thinking about a blog I wrote back in October about how Old Man Winter creates unforeseen marketing opportunities. I took an in-depth look at how chain saw an ....
Marketing Empathy
Date: 1/12/2009 By: Bill Field Comments: 0Everywhere you look or turn, you're sure to find yourself smack dab in the face of dire economic news. You can't escape it. This downturn shows no signs of abating anytime soon. The numbers keep growing increasingly worse - be they retail sales figures for the recent holiday shopping season or the staggering number of layoffs. Given all t ....
