Monthly Archives: September 2008
Not Four P's, Three P's
Date: 9/16/2008 By: Bill Field Comments: 0All of us who have been in the communications business for years, had drilled into us early in our college years the four P's of marketing - price, product, promotion and place. This was one of those things like the chemical table symbols that just stuck in your head and stayed there forever; lead is Pb and gold is Au; and the lesso ....
