Monthly Archives: July 2008
Viral Marketing - It
Date: 7/18/2008 By: Bill Field Comments: 0Is it me, or does it seem as though every major consumer brand is coming up with a "viral" campaign? You can't make great viral campaigns happen. Many appear forced and/or are trying far too hard. The best ones grow and evolve on their own, without any marketing gimmicks. Viral marketing isn't easy. It is far more than just some cutesy UR ....
House Calls, Anyone?
Date: 7/3/2008 By: Bill Field Comments: 0It's almost inconceivable to believe that not too many years ago doctors made house calls. They'd turn up with their little black bag and stethoscope to check on patients. Imagine that happening in '08! Today it's extremely difficult to get an appointment with doctors in their offices, let alone even conjuring the image of having them com ....
