Seed Wars
Date: 5/14/2012 By: Bill Field Comments: 2Back in the halcyon days of advertising in the 60's and 70's, ads slamming competition were standard practice. The Cola wars, burger battles - the classic Wendy's "Where's the Beef?", Burger King's "Have It Your Way" and Avis' "We Try Harder" spots ruled the day. At some point in the 80's, the strategy of creating dissatis ....
Fire to Life
Date: 5/4/2012 By: Bill Field Comments: 3One of the greatest highs you get in this business is bringing a brand to life. If you're lucky, it happens a handful of times in a career. It doesn't get any better than seeing strategic direction and creative strategy intersecting and merging into a powerful brand that people see and feel. It's even rarer when ....
A Dose of Reality
Date: 4/23/2012 By: Bill Field Comments: 7Crabbers, ice road truckers and pawn brokers have nothing on the advertising industry, at least in the minds of the AMC executives. Trying to build on the runaway success of Mad Men, AMC is reaching into the reality genre with their new series, The Pitch.
AMC is trying to do what the entertainment industr ....
Look and Touch but Don’t Buy
Date: 4/11/2012 By: Bill Field Comments: 3In marketing and communications, a trend isn't buzz worthy until it gets labeled with a catch phrase. Such is the case with "showrooming" as coined by Ann Zimmerman in the Wall Street Journal. A serious life or death issue for brick and mortar retailers, it is a new catch phrase to rally around.
"Sh ....
Fenway Park – Death by Merchandising
Date: 3/28/2012 By: Bill Field Comments: 6When is enough truly enough? When does a brand reach a true saturation point from which there is no return? The Boston Red Sox are dangerously close to going over the edge with their seemingly endless promotion of the 100th anniversary of Fenway Park.
Don't get me wrong. I'm a Red Sox fan th ....
