VP, Associate Media Director, Buying

Lynette McCarthy

VP, Associate Media Director, Buying

"When I buy media, I treat my client's money like it was mine. I make it work smarter and harder - that's how to make something incredible happen."

The challenge of negotiating the best quality schedule, exceeding client expectations and following the schedule from inception to completion - this is what keeps Lynette madly, deeply, passionately in love with her job. And what makes media at Mintz & Hoke stand out from media anywhere else.

Lynette has a long track record for delivering things clients never expected - or ever experienced before. Like getting 80% more people donate blood to a Red Cross blood drive. Or recommending an RFI campaign on NY Time Warner that generated an average of 1,000 leads/month for the Visiting Nurse Service of New York. (One of our Media Only clients.) No wonder we all heart Lynette as much as she does her work.

SOCIAL LINKS

FUN FACTS

FAVORITE QUOTE

“If you’re going through hell, keep going.” Winston Churchill

CLIENT WIN I AM PROUD OF

There’s no greater honor than being recommended by a major New York agency to handle a major New York account. That’s what happened when Kirshenbaum, Bond & Partners/Media Kitchen recommended Mintz & Hoke Media Only to the Visiting Nurse Service of New York.

PERSONAL TIDBIT

I’ve been on the Board of Directors for the Advertising Club of Connecticut for over 20 years. (Do you get a watch for that?)

EDUCATION

Endicott College