Chris Knopf and Sharon Harper spoke about social media during an event hosted by the Public Relations Society of America: Westchester and Fairfield Chapter on October 11, 2011. This networking workshop and luncheon was attended by communications professionals and focused on making Facebook and Twitter part of a communications strategy.

The presentation focused on five main strategies as a guide for incorporating social media and included the hard truths, getting started, building a network, monitoring and measuring social media, and ways to practice.

Later this week on Friday October 14, 2011, they will share the agency's expertise in the 2011 Social Media Summit hosted by The Hartford Business Journal at the Farmington Marriott.

This session will include: identifying different engagement approaches, highlighting powerful forces that are reshaping the way marketing and communications work, illustrating the American Idol Effect, and outlining how marketers can learn from entertainment star makers.

For more social media engagement read our thought piece

To read more on the workshop luncheon and to learn more about the Social Media Summit