View Thought Piece

Are sales & marketing out of synch? Marketing thinks the sales team undermines the effectiveness of their cohesive branding efforts. The sales organization sees marketing as ivory-tower strategists out of touch with real-world customer thinking, acquisition and revenue generation.

Consider these benchmarking facts discovered by AMA/Booz Allen Hamilton:

1. Salespeople spend approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created by marketing.
2. Only 10-20% of salespeople are creating deliverables that prove both compelling to customers and consistent with corporate messaging.
3. Almost 85% of a company's brand image is determined by the direct interaction between the sales force and its customers.

Frightening, isn't it?

So, let's talk about ideas that build bridges and partnerships, or to get more fact-filled insight you can use, go to: www.mintz-hoke.com/traction