Your website is your brand - living in a new dimension - where visitors engage, interact and transact business. Our creative, strategic and technology talents converge to activate your brand online. To draw customers in. Bring them back.
The Internet age has brought with it new, more direct ways of reaching consumers.
Mintz & Hoke provides holistic branding solutions from the traditional to the interactive.
Mintz & Hoke is a full-service agency known for our traditional advertising services such as strategic planning, creative development, production, media planning and media buying, along with our state of the art digital and interactive services such as web design/development, search engine marketing, internet advertising and e-business solutions.
Outside of our standard interactive services such as strategy, creative, design, video, development, programming (Flash and otherwise), deployment, management, and fulfillment reporting, we also provide digital lead generation, digital brand development, interactive marketing and communications strategy, rich media campaigns, interactive video brand experiences, Web 2.0 website design and development, e-learning Tools, email marketing, SEO/SEM services, PPC campaign management, content management services, web application development, and overall data mining & ROI assessment. We also support specialized advertising and marketing service requests for the digital space from Internet, kiosks, CD-ROMs, DVDs, and lifestyle devices (iPod, PSP, and mobile).
The rising popularity of web-based social networking and community sites such as MySpace, Facebook and YouTube have sparked market interest, we can keep you up to date with personal and corporate community site development. Online networking is the future of brand marketing and online interactive communications and marketing strategy can be a part of your future.
We use a balance of latest technologies and insightful creative ideas to achieve valuable and measurable results every step of an interactive campaign.
Our goal is to initiate and develop a digital relationship between brands and customers, and Help Clients Win.
Our digital technologists work with you to understand your needs and our website designs maintain brand compliance while ensuring an intuitive user experience.
We know our stuff, yet we are careful not to make anything any more complicated than it needs to be. We work with you to help organize the information you want to put on your site. We take the time to outline the structure of the site and define how users will navigate to find what they need. We make sure that links are where you would expect them to be. These links can be to internal resources or reach out to related sites and or social networking sites like Facebook and LinkedIn. We will also work with you to ensure that other sites direct traffic back to your site.
Your Online Reputation is important and we can help you manage your online identity. Our ability to relate to and utilize social media is a great advantage for any business. Our team knows how to build your virtual community, and how to establish your business as an identity, not just a presence. Social networking and user forums have become the de facto method for fostering communication and interaction between companies and their clientele. It provides a means for site visitors to not only communicate with the company, but to become part of their online community. The bond of community creates greater customer loyalty. Leveraging forms and blogs, visitors to your site can help generate content for your website, easing the burden and expense of having personnel perform regular updates. Your website's content can remain fresh and new, with minimal effort on the part of your company. We are experienced at implementing accessibility standards and upon request we can build ADA (Americans with Disabilities Act) Section 508-compliant websites that enable users with visual, motor, auditory, and other impairments to take complete advantage of your site.
Mintz & Hokes Interactive Developers use their deep understanding of current and emerging interactive technologies to outline and execute innovative solutions to complex business problems. Our interactive designers are persons with diverse interests and styles. Sketching, diagraming and using Photoshop along with an indepth knowledge in typography and layout our designers create comps clear enough for your mom to get the campaign idea. They've got digital hearts, but that doesn't mean they tweet 20 times a day. Combining their print design, functional design and understanding of navigation they can create sitemaps and wireframes with ease, always maintaining a real appreciation of the end users experience.
A web development company inside a creative shop or a creative shop inside a web company. Regardless of how you look at it our teams are tightly integrated cemented in the belief that the best product comes out of a symbiotic relationship. Mintz & Hoke is one Agency with designers and developers working together side by side, in the same building, on the same floor.
Business Insight and Technical Innovation
Mintz & Hoke is platform independent, but the majority of websites we build and deploy are programmed in ASP.NET/C# or PHP. Both solutions can include Flash components and modules to simplify user interfaces for navigation, forms, and audio/visual components.
Although we have developed custom content management systems and website framework with social networking features and ecommerce in .NET/C#, we are open to and have used many other .Net and Open Source platforms such as Dot Net Nuke, SharePoint, WordPress, Umbraco and Sitecore.
We set up our workflow based on client's IT preferred methods and recommend establishing communication channels at the very outset of the project. We understand the pressure and demand on internal IT departments and the importance for us to make their job as easy as possible.
Mintz & Hoke significant technology experience includes, but is not limited to, the following:
- Apache and Microsoft IIS
- Windows, Unix/Linux and Sun OS
- Microsoft SQL Server, MySQL and XML Databases
- Microsoft .NET Platform including ASP and C#
- PHP and JSP
- HTML/CSS
- Flash
