Bills Blog

One of the greatest challenges in advertising is reaching both consumers and the trade with one campaign.  For many brands, it is a daunting task that forces the decision to put all the emphasis on the consumer with the trade campaign being relegated to an afterthought.  Marketers figure that if you own the consumer, the channel ....

It's time the gloves came off. College students' writing skills are just plain inadequate. Although this statement seems ironic, as I enter my Junior year at the University of Michigan, it is important to expose the writing shortcomings of my own generation. In the heart of the digital age, the concept of writing, to college students, see ....

Since that fateful day of April 20^th, BP has endured a steady stream of protests and attacks on the company, its leaders and the brand.  Once revered in branding circles for a brilliant repositioning campaign - BP - Beyond Petroleum, the company now is branded as the "villain."  They are no longer in control of their ....

Commuting is hard work - be it in a car or via public transportation.  It takes time away from doing the things you'd rather be doing - like relaxing and partaking in an adult beverage.  Riders of Metro-North on the Connecticut side have always been able to reduce the stress of the day in the "Bar Car."  I spent many an eve ....

Everywhere you turn these days, brands are asking you to participate in a survey - from purchase interest to customer satisfaction.  Just the other day I was bombarded with multiple requests to give my opinion.  Who doesn't want to impart their opinion, especially if you're a marketer?  Plus, getting something in return is ....