January - The Advertising Wasteland
Date: 1/30/2012 By: Bill Field Comments: 3Next week starts the avalanche of news stories wrapped around the other "big game" - the annual parade of Super Bowl ads which are usually destined to disappoint. It's as if advertising has a rebirth the first weekend in February. It really is true.
After seeing what has passed for advertising during the month of J ....
Agree or Disagree or Agree to Disagree
Date: 1/4/2012 By: Bill Field Comments: 2In today's uncivil world that seems to further unravel daily, it's easy to fall into the trap of accentuating the negative. Positive news hailed when "Reader's Digest" was a must-read magazine. Now, negativity is the order of the day. It's easy to be drawn into the swirling negative vortex. Hartford suffe ....
Brand Bowling
Date: 12/16/2011 By: Bill Field Comments: 1For college football fans, this truly is the most wonderful time of the year - bowl season. The chance to go totally couch potato for the next three weeks - it's a coincidence that one of the first games on the schedule is the famous Idaho Potato Bowl featuring Ohio vs. Utah State. I wonder who will get m ....
Flower Power
Date: 12/8/2011 By: Bill Field Comments: 1Channels of distribution and sale have always been a particular fascination of mine. It doesn't matter much what category it is - how a product goes to market and the steps it takes along the way provide endless amounts of intrigue and suspense before landing at the final consumer destination. A recent trip to NYC pr ....
Play it Straight Up
Date: 12/1/2011 By: Bill Field Comments: 5As you proceed along life's road, having an event or occasion exceed expectations becomes increasingly rare. A lot of been there and done that seeps into your consciousness. Same old, same old becomes the norm. The same is true in this business. You rely more on experience - more savvy and guile than wide ....
