Down on the Farm
Date: 9/1/2010 By: Bill Field Comments: 1One of the most fascinating questions I'm frequently asked is always couched around - what brands made a comeback after being left for dead? The Escalade raised Cadillac from the automobile brand graveyard, Puma had a rebirth in the shoe category and Pabst rocked back as the brew of college kids. It happens, just not often.&nb ....

Everyone Needs Their 15 Minutes of Fame
Date: 8/25/2010 By: Bill Field Comments: 9Fame is often a fleeting thing as we chase it throughout life and often times never achieve it. Fame is recognized in so many different ways - from fan clubs to halls of fame. Almost every sport has its own hall of fame paying homage to the greats of the game. They preserve heroes for future generations.
Earlier ....

YOU GET WHAT YOU GIVE
Date: 8/16/2010 By: Jamie Rubinstein Comments: 11Earlier this spring, I showed up for my interview at Mintz & Hoke fifteen minutes early, in my suit, with a notepad and some ideas scrawled across its blank lines. I maintained eye contact, focused on giving firm handshakes and asking pointed questions. Upon returning home, I wrote a hand-written thank you note and mailed it. Despite my tre ....

Wrigley Field - Old School Marketing
Date: 8/9/2010 By: Bill Field Comments: 2As you get older, you sometimes start to pine for the days of your youth when everything was ahead of you and things were simpler and less complex. No, I don't want to go back to having only ten television channels or reverting to actually turning a dial to change stations. Newer isn't always better. The way things used to be ....

The Music Industry Plays On
Date: 7/29/2010 By: Bill Field & Jamie Rubinstein Comments: 3There are few categories that have gone through as tumultuous a change as the music industry. Think for a moment about the sheer magnitude of evolution over just the past two decades: vinyl to CD, AM to FM, MP3 to streaming radio. We've experienced product and brand cannibalization in its purest form. This hasn't abated as paid-for ....

